I had an inkling that this might be the case. I often think about how much we were able to do with limitations in thechnology. We don't (usually) program write software in machine code anymore and I wonder how much faster apps would be if we did. Of course there are drawbacks. Hardware architecture changes very fast and coding in high level languages affords us portability with our code, much like what the language Java promised us in the 90's.
It turns out that if you let it, some sites will download over 512MB of content due to how the advertising platform works. The site in question seems to think that using RSS will resolve this issue (it will) instead of fixing the web page to be more efficient (which the author of the original article pointed out). I first saw this post on Shubham Bose's website via HackerNews that depicts the 49MB website. The comments on HackerNews are good insight and Shubham points out that Windows 95 consumed less space than the post from NYT. As with the post about PC Gamer, NYT's page bloat is mostly due to ads. I hate ads and will block ad networks on my personal network. Browsing the web on another network is a real treat. I have maintained to myself when I see a pop-up asking me to disable my ad blocker taht I would not use one, if I could trust as servers. In the not too recent past I came to distrust second party ad platforms because Doubleclick was hijacked and malware was installed via banner ads. Lovely. Since then I've been wary.
There is discussion about ad blocking equating piracy and there is real merit to that argument. For my part, I usually do what I do when I'm hit with a paywall, I bounce from the site. I have a hope that some data nerd somewhere sees that I left as soon as I was asked to disable my ad blocker and brings that to someone who can make a decision about how ads are being served. I recognize that not all publishers can afford to have a department that manages their ad content and the tech skills required to keep that functional. I understand that decentralization is easier to work with, letting a dedicated external team handle the ads. That's another post for another time though. I pine for an Internet that feels more personal and less driven by capitalism.